Can I have some more (content)...please!!

It's a constant battle to get content. I can think of 2 projects where we have been waiting for content for over 12 months - in both cases we got the work because we commited to delivering to a deadline which passed at least 6 months ago. In both case the website which is wating to go live is much much better than the current 'live website'. So why the wait? It's not like signing off a piece of print - a website should be contantly evolving with fresh and relevant content. The issue is the business owner cant find the time to deliver the final 5-10% which will make their site 'perfect'.

What's the point: Only you know when you site is complete, if you are 80 / 90% done - put it live....